French retailer Go Sport to open 20 to 40 multi brand sports retail stores in India, Sri Lanka starting from May in parternship with Lulu India

The Go Sport Group is a holding company controlling French companies specializing in the distribution of sporting goods.

It operates 120 stores in France, 29 stores in Poland – More than 40 international master franchise stores. The company was founded in 1978 and is based in Sassenage, France.

Groupe Go Sport, which not only has the Go Sports chain, but also specialty stores like Courir (for running shoes), Bike+ (for bicycles) and Go Sport Montagne (for mountain sports), currently has more than 500 stores. The majority (425) is located in it’s home territory France, but the chain wants expansion abroad.

The group has moved to Asia, it signed a deal with Lulu Group International, one of Asia’s largest store managers. Lulu has first opened Go Sport store in Manila and now opened the first Indian store in May. With more than one billion citizens, India should be able to harbor forty Go Sports stores and an equal amount of Courier locations.

Go Sport had a 2017 turnover close to 1 billion euro and experienced a 5 % growth compared to the year before. Its main shareholder is distribution group Rallye, which also owns shares in supermarket chain Casino.

The retail arm of Lulu International Tablez will be launching the French Multisport brand ‘Go Sport’ in India by the month of May. Tablez will open it is first ‘Go Sport’ showroom in Mumbai followed by Bengaluru and other major cities. The company has earmarked an investment of Rs 100 crore ($14.33 million) on expansion across categories for the financial year 2019-20.

In the last two years, it brought into India international retail brands such as Springfield, Women’s secret, Toys’R’Us, Babies’R’Us, and Build-A-Bear. The company plans to invest another Rs100 crore to expand across segments, including Sports, beverages, toys, apparel, etc.

Tablez also has a licensing agreement with Chinese lifestyle brand Yoyoso to exclusive retail the brand in the Indian market and has committed to open 30 Yoyoso stores in leading Indian cities over the next five years.

Lulu’s Tablez to launch Go Sport brand in India: GO Sport as the brand is looking at being the only one stop organized sports retailer with a multitude of consumer-friendly power brands and private label brands. Spread over 14,000 sq.ft, GO Sport will give Mumbai’s sporting enthusiasts an experience to remember. Tablez plans to expand GO Sport to Bengaluru and other metropolitan cities later this year.

On this special occasion, Adeeb Ahamed, Managing Director, Tablez said, “As we launch GO Sport, we understand how much sports gives to our country as a whole. By investing in young sporting talent, we can ensure that our future generation has a long line of inspirational heroes that they can look up to. Through GO Sport, we want to motivate everyone in India to get involved, get active, and embrace the power of sport to make us happier and healthier.”

Samuel JODEAU, GO Sport’s Franchise Director, France, and International said, “We are delighted with GO Sport’s introduction in India which illustrates our ability to seize opportunities in booming markets. With a population of more than one billion people, a growing middle class and youth, India represents a strategic area of development for the brand. GO Sport’s offer and positioning meet these needs.”

GO Sport is a place for everyone – from beginners to intermediate sports enthusiasts to the experienced ones. The offerings allow consumers to go beyond their personal best and up their game. GO Sport promises that it offers all that a consumer needs to explore and dive deeper into their sport, to proudly proclaim that they don’t just play sport, they Live Sport.

GO Sport believes in the philosophy of going beyond personal boundaries and is positioned as “THE SPORTS SUPERSTORE”. This concept, in India, brings together the world’s biggest and most specialist sport and fitness brands under one roof, with 70+ brands and labels. GO Sport will be a specialist curator, working closely with sportspeople, experts, and brands to create and showcase products that specifically, enable enthusiasts to up their game and push their limits, whether they happen to be a beginner or a pro.

GO Sport’s offerings will range across apparel, accessories, footwear, and equipment in the categories of running, cycling, fitness, outdoor like hiking, trekking, and camping along with racquet sports (badminton, tennis), team sports (football, cricket, basketball, volleyball), and swimming. Besides these, GO Sport will service the ‘family of sports lovers’ concept specifically through its Go Man, Miss Go, and Go Kids categories. GO Sports Superstore will also offer services related to different sports like racquet gutting, gait analysis for running, jersey customization, and cycle workshop


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