boAt – the audio brand that reflects the amalgamation of music, fashion and action sports has signed on Indian cricketer Shreyas Iyer as their new brand ambassador for their campaign ‘Sound of the Champions’. Shreyas has established himself as the backbone of India’s limited-overs format batting line-up owing to consistent performances post last year’s World Cup. boAt’s new innings with him is targeted towards fitness and music enthusiasts.On the partnership boAt, Co-founder Aman Gupta said, “We are happy to be associated with one of the most promising batsmen of the India cricket team. Shreyas’ youthful persona and dynamism go perfectly with our brand. He is a youth icon and we look forward to working with him.”
Expressing his thoughts, Shreyas Iyer, said, “Music is an integral part of my lifestyle. My choice of music helps me balance my thoughts, unnerve my anxiety at times before a crucial game or help me relax. What enhances the experience to enjoy your music is the selection of the right accessory.”
“In boAt, I have a new partner, which provides great audio quality in conjunction with trendy designs, also resonating with my personality,” added Shreyas, managed by IMG Reliance.
boAt has already signed Indian cricketers including KL Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as their brand ambassadors.