DBS revealed a far reaching 360-degree crusade in India, featuring its Singaporean legacy and promise to India. The battle is being advanced across stages, for example, TV, out of home, computerized and web based life. Conceptualized by Leo Burnett, the coordinated battle commenced with the TVC including brand diplomat, Sachin Tendulkar.
The brand film features how the bank resounds with the traits prevalently connected with Singapore, promising trust, solidness and productivity. The advertisement film takes watchers through a quick paced, virtual voyage through Singapore, while featuring the simplicity of managing an account with DBS.
DBS has been growing its impression in the nation following the foundation of its nearby auxiliary a year ago. Remarking on the crusade, Shoma Narayanan, Executive Director – Group Strategic Marketing and Communications at DBS Bank India stated, “The battle underlines our progressing duty to India. It is the start of a story that we need to share – An anecdote about the bank’s vision to be an accomplice in present day India’s development story, while commending our rich Singaporean legacy.”
“At DBS, it has been our consistent undertaking to outfit innovation to convey a basic, protected and euphoric financial experience. The story of our new image movie reaffirms DBS’ certifications as a world class bank, which consistently coordinates banking into clients’ lives”, Shoma added.Neel Roy Cruz, Executive Creative Director, Leo Burnett stated, “DBS is the world’s best bank and we needed to intensify these qualifications in the soaked Indian market. The imaginative test was to put the focus on the bank’s rich Singaporean heritage but then build up its solid fondness with clients in India.”
“Sachin is the brand diplomat of DBS and who superior to him to be the essence of the crusade. His underwriting of the brand makes the battle relatable with billions across India”, he included.
Named Asia’s most secure bank for a long time in succession, DBS has been on a progressing excursion to shape the eventual fate of banking. DBS offers a convincing suite of administrations taking into account the advancing financial needs of retail clients, little and medium organizations, just as enormous corporates. In 2016, DBS propelled India’s first completely advanced bank, digibank by DBS, with the plan to convey a whole bank in a cell phone application. Since its dispatch, digibank by DBS has procured over 2.5 million clients.