An interview with Mr. Amir Kamandi, founder and CEO of FastPong

FastPong is a company that brings new technologies to sport industries to reduce the technological gap present in sports. Their talented team of engineers, sport scientists and national players help us develop revolutionizing solutions for sport industries and sport training. Their patented technology is now being manufactured to hit the markets around the globe and change the world of table tennis training.Funding

FastPong received pre-seed funding of ₩108M from Korea Technology Finance Corporation, Seoul Global Start up Center and Seoul Business Agency.

An Interactive table tennis training board using hardware technologies, data analytics, and software. The hardware tracks and improves performance for professionals while gamifying the sport for others. As FastPong board provides you with a variety of training, the app collects all your training data to identify your strengths and weaknesses to provide you with the best-personalized training program powered by AI. Additionally, the app talks to you while you train to teach you how to overcome your weakness and also motivate you to do better.

The idea of FastPong came into the picture when Amir Kamandi (The brain behind FastPong) was studying about effect of visual stimuli training on reaction time, decision making and performance accuracy of table tennis players. Amir has been working on FastPong since 2014 as a personal project and then formed a team of 6 members. Amir Kamandi moved to South Korea from Iran for his Masters degree and continued research on the idea of FastPong. He completed his studies from Seoul National University, South Korea.

  In an interview with Bizbehindsports, Mr. Amir Kamandi, founder of FastPong talks about his company and their latest contribution to sports industry.  

Q1. What were the kind of difficulties you faced while working for Fastpong?

Developing a technology that does not exist was a very challenging process for us. Because we had to find the right person who can make the technology and usually these people are highly paid people in the industry and making them work towards a specific goal and putting so much of hard work and effort with not much short term money in return was a very difficult and challenging process for me.

Q2. You said that your target audience will be coaches, so don’t you think that the coaches will get insecure after the launch of FastPong as it has got a smart AI that could replace a coach very easily?

Our target audience are table tennis clubs and coaches. They can get benefit of having FastPong in many ways, which will include new source of direct income, new students and retention of students. Clubs and professional bodies can now collect data on their team, illustrating a digital road map and comprehensive print of their playing style, weakness and strength. Also, it keeps the player’s data, analyses it and assists the coach in teaching. This saves time, thus allowing coaches to assist more and more students at the same time thus, resulting in more income.

Q3. How do you plan to provide after sale service to the clients, will you have service centres or does the client need to get it done from his end?

We are working closely with our distributor to find a solution for after sale service and in different countries we would have different solutions. For example, in some region we are going to work with the companies that provide electrical after service and we are educating them on manual fixing of every part for our customers. Every new product would have problems in the beginning and FastPong will not exclude that.  For that reason, we have decided to restrict quantity of products manufactured and not to ship any product outside Korea to make sure the quality of the product for mass manufacturing. Currently we are just selling it here locally in South Korea to make sure that we overcome the after service problem and take care of the customers by ourselves better. This would enable us to ship FastPong with the highest quality that require the minimum after service later on.

Q4 The most interesting part, what would be the price of Fastpong and why do you think that people will find it worth it?

The price of the device is 1000$ and this price for such a technology is very affordable because there are a lot of other devices that just have automated technology with zero software and their price is way higher. We have worked for 2 years to design and develop our system with a very low cost solution and that was our vision to bring the latest technology for everyone and not just for sport labs or only national level that’s why we are able to bring the latest technology with such a low price.

Q5. What are your plans about expanding your start up to India as India is a highly potential market in terms of sports?

 Definitely India is a very interesting market especially with the current Indian table tennis federation that is doing a great job. We have received requests from different distributors in India. We are studying the situation and looking forward to hear more from distributors and settling a stable market entry and future plan with our future distributor in India.

Q6. Where do you see FastPong in the near future?

 We will work closely with our distributors to make sure we can jump-start our sales in 7 countries. We will finalize our contracts and get ready for large scale production. We have been invited to 2020 World Table Tennis Championship to present the latest technology in table tennis. Also we have scheduled meetings with table tennis legends to endorse FastPong. We plan to have our first profitable year at FastPong in 2020. We will also actively look for investors to join us in our series A round, to expand FastPong’s artificial intelligence and 3D motion feedback that can apply to other sports.
  The patented technology of FastPong is expected to revolutionize table tennis in both professional levels and as a recreational sport. It would be exciting to see how their entry to Indian market changes Indian table tennis.  

Written by Mohit Jain


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