Reinventing the future of fitness: The Fitato Way

During such times when everybody is stuck at home, WFH has resulted in stress and low productivity. Fitness apps are seeing a jump in engagement. Fitato, a fitness app has a quick solution for the engagement of people, with the same Fitato promise – physical, mental & social wellbeing – only this time in your living room. 

Fitato was founded by Karan Murada in 2016 in Pune. It was co-founded by Aditya Srivastava & Divyanshu Gupta. Four years later they are one of the fastest-growing fitness tech startups in India and have made over $ 1M cumulative revenue. They had raised $200,000 in funding up to this date and was also selected to be a part of the FbStart program in 2017, an initiative by Facebook for early-stage mobile startups. SQUATS Fitness has also acquired a minority stake in Fitato and currently they are in the process of raising an institutional round to expedite their digital offering.  

As the country is under lock-down now, for a company to function efficiently in this hour, a lot of focus has to be given to the health and well-being of the employees. Keeping that in mind, the company has started with On Demand Live Webinars where they have a pool of 500+ instructors, counselors, nutritionists, artists, professional experts from across the world conducting over 20+ different activities and prepare a customized wellness calendar for your company. Their activities include yoga, sound meditation, mat Pilates, Zumba. Health experts are present to help with managing stress, motivation, and enhance self-esteem. Other than these conventional activities, workshops such as gardening at home, art workshops, cooking/baking workshops are provided as well. 

Fitato co-founder Divyanshu Gupta says “This is the best time to be in the health and wellness sector, the lockdown has highlighted the need for an active, a more holistically fit life.” 

The company has 35+ clients which include Bajaj Finserv, Vodafone, Ekincare, Tieto to name a few. They have conducted over 1500 activities and have had 16983+ participants for multiple companies all across the country post the lockdown to ensure a fit & engaged team while they work from home.

Besides the corporate offering, they are launching a Fitato digital pass which will give people an array of over 50+ online classes/workshops daily from top instructors across the country to choose from and hosting multiple workshops for their partner trainers and studios to help them survive the crisis and bring incremental revenue to them.

Fitato is a lifestyle that enables anyone to remain fit and active no matter where you are and how the conditions are. To cater to their community, they have also started with Fitato Live, where their instructors, counselors, artists, etc come LIVE on Fitato Facebook Page and engage with the entire community. In order to stand out from the crowd, they need to keep growing and adapt to the changing environment


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