Coronavirus led lockdown has left many confined at home. Consumer behaviour is changing significantly. Relevance of health and fitness is rising. People are becoming more prudent when it comes to their health. Temporary shutdown of gyms has narrowed their choices. Fitness apps continue to support people to help them stay in shape and deal with the pandemic. These apps have proved to be very helpful.
HealthifyMe is one such app. HealthifyMe is India’s largest AI led health and fitness app. It was founded by Sachin Shenoy and Tushar Vashisht in 2012 and incubated by Microsoft Accelerator. Today, the app is used by over 16 million users from 300+ cities in India+SEA. It has been ranked #1 in Health/Fitness category on Play Store by Google for last 3 years and has received the esteemed ‘Editor’s Choice’ badge by Google.
The app allows its users to accomplish their fitness and weight loss goals. Its features include enabling users to track their calories, nutrition, fitness activities, weight and find out if they are healthy; fix healthy goals and work towards reaching it; share their data with top experts; and get advice and suggestions on their lifestyles. The company gives striking results on eating habits, fitness, and weight and is a preferred platform for leading Corporates and Healthcare partners in India.
One of the unique features of this app is AI nutritionist ‘Ria’ which has learning developed from billions of data points on consumer lifestyles, conjugated with hundreds of man-years of fitness intelligence. People get to engage with content and communities subscriptions as well. It doesn’t offer any offline coaching. Coaching services are provided by team of over 500 coaches including nutritionists, trainers and yoga instructors.
HealthifyMe has raised a over $25M in funding over 7 rounds. Their latest funding was raised on Nov 16, 2018 from a Series B round. HealthifyMe is funded by 17 investors. Some of the investors being Samsung NEXT, NB Ventures, Sistema, IDG and Inventus.
In order to aid during lockdown, the app has launched initiatives such as Immunity Assessment Tests which can be taken by anyone free of cost and those who score low will be getting consultations from trained coaches. It has launched home workouts on and daily live workouts. Some other new features include trackers for sleep and hand washing, factors that are the fundamentals of long-term immunity. These features are available for all users. By this initiative, people can build healthy habits to improve their immune system.
The plain benefit of this app is that you don’t have to leave your house. In addition, you normally don’t need any equipment, you can pick up at your own pace and you can still get access to personalized training. As with most things in the era of internet, this app is definitely something that gives you what you are looking for in a home workout.