Games24x7, a gaming company has partnered with Spring Marketing Capital. The marketing consulting firm will oversee the branding efforts and co-creating influencer marketing campaigns to substantiate brand positioning of its gaming platform. The Games24x7 was founded in 2006 by New York University alumni Trivikraman Thampy and Bhavin Pandya.
The gaming company achieved an accolade of the highest-grossing mobile gaming business in India. They received initial investments Tiger Global in 2012 and later on from various entities in the US. India’s highest-grossing mobile gaming business has a collection of thrilling games portfolio involving skill games, fantasy sports and casual games. They are accompanied by My11Circle, a fantasy cricket league, RummyCircle and Ultimate Games facilitating cash, community and creativity for its players.
Lately, Games24x7 has started connecting with national brand ambassadors for its gaming platforms. The initiative started off with Saurav Ganguly for their fantasy cricket platform. Furthermore, the gaming company has been investing vigorously in its mobile gaming business in India. They have been focusing on diversifying investments in the international gaming market and other technology partnership opportunities.
Arun Iyer, Co-founder, Spring Marketing Capital said, “Globally, online gaming is an exciting industry and Games 24×7 is a pioneer of digital gaming in India. We are thrilled to partner with this fantastic team and help them build strong online gaming brands. The company has already seen tremendous success in the adoption of their games and the strong communities that have emerged around their products and it is our pleasure to work with them in this next stage of their journey as they continue their market-leading efforts.”
Siddharth Banerjee, Chief Revenue & Marketing Officer, Games24x7 said, “India is witnessing an exponential growth in the online gaming industry. As one of the leading skill games companies in the country, we will not just aim to connecting the propositions of our gaming platforms with millions of gaming enthusiasts, but also educating consumers about our platforms. We are excited to partner with Spring Marketing Capital to further strengthen our creative efforts in the Indian market.”
Written – Mohit Edupuganti