1 Play Sports, sports media content creation and OTT startup in the Asia-Pacific region, is announcing its collaboration with India-based Baroda Cricket Association (BCA) for a five-year agreement, starting May 2020. During this five-year agreement, 1 Play Sports and BCA, together, will produce and build sports content around community cricket and bring a wider awareness and reach of BCA- organised events through streaming on 1 Play Sports’ social media and other platforms.
BCA has appointed 1 Play Sports as its exclusive Commercial Agency with rights for monetising and distributing the content created during this agreement.
“BCA is thrilled to tie up with 1 Play sports. They are an ideal partner to showcase the rich cricketing legacy of Baroda as well as the present and future cricket to its fans”, said Pranav
Amin, President, BCA as he shared his enthusiasm for the partnership. “This will be a landmark partnership for both BCA and 1 Play Sports. Domestic cricket is the lifeline of the Indian cricket diaspora. This association will help us script a story of Baroda Cricket that will dwell into its past, present, and future and add value to its fans, players, and marketers who want to be a part of this rich cricketing history”, shared Shishir Hattangadi,
CEO, BCA. In addition to its cutting edge technology, distribution platforms, and content generation capabilities, 1 Play Sports will support BCA by bringing sponsorships and raising revenue to promote these community events at the national and international levels.
Mohit Lalvani, CEO, 1 Play Sports said, “We have been developing grassroots communities across sports in India. Baroda Cricket has an exciting and rich legacy of talent development through its grassroots program. I am very confident of our investment in building assets with the BCA. The deployment of technology for fan engagement, e-commerce, and branding are the opportunities to build on the base that already exists for player development. We are excited to work with Pranav Amin, Shishir Hattangadi, and Dav Whatmore and I thank them for this partnership.” During this alliance, 1 Play Sports will produce and stream live broadcasts and content pieces of surround content and compelling stories around tournaments to be organised by BCA including U-16, U-14, and U-19 local cricket tournaments; U-16 and U-19 district cricket tournament; and HD Zaveri Premier League. Dav Whatmore, Director of Cricket, BCA said, “We are glad to partner with 1 Play Sports in developing players from all levels, domestically. The strength of any first-class team is dependent on the younger ones coming through. 1 Play Sports is the ideal platform for BCA to level its aspirations as one of the foremost state cricket associations in India”.