Paytm First Games ropes in Sachin Tendulkar as brand ambassador

The gaming subsidiary of Paytm digital payment company, Paytm First Games has roped in Sachin Tendulkar as their brand ambassador. Vijay Shekhar Sharma, Founder & CEO – Paytm said, “Sachin represents the dreams and aspirations of a billion-plus people. He is the pride of our country and the true embodiment of excellence, tenacity and hard work. This association is based on many of the values we share with the greatest sportsperson of all time. Just like Sachin, we believe that country comes over everything else, followed by the company and finally team. We hope that together we inspire millions of citizens to follow their dreams and achieve greatness.”

Sachin Tendulkar said, “Cricket is an engaging sport, and we all tend to have opinions about the game – right from player selection to playing strategies. Paytm First Games will give fans the opportunity to don their thinking hats and experience the thrill of making the correct choices and getting their teams to win. I am happy to partner with Paytm First Games to enable cricket fans to engage more with the ever-popular game of cricket.”

Paytm-COO, Sudhanshu Gupta said, “Cricket is like a religion in the country which inspires over a billion people and fantasy sports takes the fan’s level of engagement to the next level where the user experiences the thrill of playing along with the athletes. As India’s homegrown gaming platform, our vision is to get the sports fans closer to the action with fantasy sports. Most of us have grown up watching the Master Blaster in action. With Sachin as a brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports which are about tactics, strategic planning, and research.”
Paytm currently offers over 50 games on their portfolio. Paytm First Games will invest over 300 crores for growing the market of fantasy sports and other online gaming events during this financial year. In addition to this, the company said they are targeting to reach the milestone of 100 million users in the upcoming T20 league


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