Tata Motors said its premium hatchback, Altroz will be an official partner for the upcoming T20 cricket, Dream11 Indian Premier League (IPL) 2020.
As part of the partnership, Altroz will be showcased at all three stadiums in the UAE where IPL matches will be held. Additionally, the player with the highest strike rate will be given the Altroz Super Striker Trophy along with a prize of ₹100,000. The player with the highest strike rate at the end of the tournament will win the car itself
The Altroz follows in the path of its stablemates, the Nexon and the Harrier, both of which have been the tournament”s official partners, during the 2018 and the 2019 seasons, respectively, Tata Motors said in a statement. The car was launched at a starting price of ₹5.29 lakh (ex showroom) in India back in January of 2020. Tata Motors is now looking at the car’s association with IPL to generate some buzz in the upcoming festive period. “We are elated to be back for the third consecutive year with IPL and this time with a car that has set Gold Standards in every sphere – The Tata Altroz,” said Vivek Srivatsa, Head, Marketing Passenger Vehicle Business Unit (PVBU), Tata Motors
The company has elaborate plans to capture the viewer”s attention who will be virtually supporting their favourite teams, on-air and across digital platforms, Srivatsa added. “We are positive to drive tremendous value from this association and hope to share the joy of watching live cricket with the fans yet again,” he said.
IPL Chairman Brijesh Patel said: “Tata Motors has been the official partners since 2018 and our relationship with them continues to grow. Over the last two years, we have seen Tata Motors do some great activations for fans.” and he said “In this challenging and unprecedented year, I am looking forward to Tata Altroz embracing technology to engage IPL fans further. We look forward to delivering great value to Tata Motors in 2020 and growing our partnership further.”