bigbasket associates with the Rajasthan Royals team as official grocery partner

bigbasket online grocery store, will be the official online grocery partner for the Rajasthan Royals team during the upcoming season of Indian Premier League, scheduled to start from September 19 in the United Arab Emirates (UAE). With the tagline Har Din Sasta, the objective of this association will be to focus on Affordability and Quality while accessing a whole new set of customers

Speaking about this, Vipul Parekh CMO & CFO, bigbasket, said, “bigbasket has always been a preferred brand for online groceries among its consumers akin to Rajasthan Royals which is a mass favorite when it comes to cricket and IPL. This association connects these two popular brands and we hope to capture a new online customer base. We are happy to be associated with the Rajasthan Royals team and customers can look forward to some exciting campaigns in the days to come.”

Adding further, Jake Lush McCrum, COO, Rajasthan Royals, said, “We are delighted to secure bigbasket as one of our leading partners for IPL 2020. bigbasket has achieved huge growth in the last 5 years, and remains an innovative and agile business, very similar to RR. The company has supported millions during this COVID pandemic and we hope to entertain these consumers with many hopefully becoming RR fans.”

To further drive consumer engagement, bigbasket will be launching exciting offers, competitions, and campaigns over the next few weeks throughout the IPL season. Aimed at capturing the interest of the Rajasthan Royals fans and driving home the bigbasket advantage, the campaigns will be held on the team’s game days

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