Kolkata Knight Riders (KKR), a franchise cricket team of Indian Premier League (IPL) and two-time IPL champions ties knot with Meraki Sport & Entertainment as their marketing services agency. With this association, KKR aims to develop and enforce marketing strategies through a digital platform to engage and build up the team’s fan base globally.
Expressing the excitement about the partnership, Kaustubh Jha, KKR’s head of Marketing said, “We are excited to kick start our association with Meraki as we look to take the KKR brand to newer heights. Meraki’s fan-centric approach to driving brand salience for teams, is in line with the fan-first values we stand for as a brand. With this edition of the IPL happening in the United Arab Emirates (UAE), we are looking forward to working with them and unlocking new avenues of storytelling, to enhance fan engagement.”
Namrata Parekh, Co-Founder and Director of Meraki Sports & Entertainment said, “IPL is not only cricket’s finest spectacle, it is also one of India’s biggest unifiers, and KKR is right up there, in terms of the emotional connect it enjoys amongst fans. We are excited to partner with KKR and are confident that guided by our proprietary brand alignment tools, we will be able to unlock KKR’s full potential as a sustainable brand, driving significant stakeholder delight, especially in a post-pandemic world, where sport brands will have a vital role in enhancing the social fabric of a nation.”
Meraki Sports & Entertainment was founded in September 2015 and offers services across various areas which are as follows –Strategic Advisory ,Product Management, Digital, Social Media , Content Marketing and Talent Representation
Their list of clients includes some well-known brands like Nestle Milo, Max Life Insurance, AirBnb and Welspun Foundation and many more. Furthermore, they are associated with sports teams for quite some time. They offer marketing and digital solutions to two Indian Super League teams, namely, Kerala Blasters and NorthEast United. In the past, they have worked with a couple of Pro Kabaddi teams, Patna Pirates and Tamil Thalaivas, Mumbai Rockets, a team in Pro Badminton League and a team in United Table Tennis, Oilmax Stag Yoddhas.
Written – Mohit Edupuganti