Paytm First Games (PFG) aims to become the largest publisher of homegrown games. The company will provide a launchpad to indigenous developers and design studios to promote their innovative games focused on Indian culture and folk tales.
This provides an opportunity to studios for building exciting games, which will promote gamified learning on rich Indian heritage, mythology and sporting history.
Sudhanshu Gupta, COO Paytm First Games said, “Our country has the potential to revolutionize the digital gaming arena with innovative designs, technology, and talent. We believe it’s the time to lead the digital gaming sector with Made in India games that becomes a global runaway success. Being a homegrown company we want to play our part in enabling India’s gaming ecosystem. Our goal is to support over 200 talented developers, who may not have access to resources comparable to that of big studios.”
Paytm First Games will organize a series of events and hackathons to identify young talented developers and curate games that have the potential to be successful across all user segments. With this latest initiative, the company will help them with technology solutions and mentor them to make their games more interactive, seamless & well-designed. PFG will also promote these games on its app and market them to reach to its 80 million-strong gamer base. It has created Rs. 10 crore fund for this entire initiative.
Recently, Paytm First Games roped in global sporting legend Sachin Tendulkar as the brand ambassador. The icon of a billion cricket-loving Indians, Sachin would be instrumental in creating awareness about the exciting genre of fantasy sports in the country.
Other than Fantasy Cricket, he would help PFG promote and generate excitement around all sports including kabaddi, football, and basketball. The company has also set aside Rs 300 crore for investing in growing the market for fantasy sports and other online gaming events during this financial year.