Media Mantra wins Fantasy Akhada’s nationwide PR mandate

Media Mantra PR consulting firm won the public relations mandate of Fantasy Akhada – a Gurgaon based Fantasy gaming start-up.  Media Mantra will be managing the brand’s media relations, image building as a consultant and handle all strategic PR duties.

Founded by Mr. Amit Purohit in January 2020, Fantasy Akhada is a young & dynamic organization that has a vision of exponentially enhancing the level of sports engagement in India, Fantasy Akhada is now ready for the next phase of growth in India’s rapidly evolving Fantasy Sports Industry.

Fantasy Akhada is the flagship product of a Fantasy Sports Startup,. The company has raised over USD 175,000 so far (in 8 months) via Angel Investors . Fantasy Akhada is backed by The Voice of Indian Cricket – Harsha Bhogle who is an investor, stakeholder and brand ambassador. The company believes that Fantasy Sports is a key lever in enhancing the sports engagement of a fan/viewer. The platform has something to offer for the entire spectrum of Sports Fans. From the Predictions Game, which is for the casual fans, to various formats of Fantasy Sports, Fantasy Akhada aims to provide a wide range of game play options to sports fans in this country. The platform currently offers only Cricket and Football and will be soon expanding to Basketball as well. On Fantasy Akhada, users can first hone their skills by playing Practice (Free) Contests. For those who wish to WIN money using their sports knowledge and selection skills, there are Public Cash Contests and Private Contests on the platform as well

Speaking about the development, Mr. Udit Pathak, Founder and Director, Media Mantra said; “Being an industry leader in this space we are happy to get an opportunity to manage the media mandate of a passionate brand like Fantasy Akhada. Mr. Amit Purohit is a visionary and an expert in sports and gaming. Fantasy Akhada is an innovative brand that has beaten all odds and been successful in developing such an incredible platform this year. We are delighted to embark on a partnership with such a bold & innovative brand. Through our consistent PR efforts, we aim to play an essential role in building awareness and brand positioning for Fantasy Akhada. With our fresh perspectives and creativity, we are confident that we will add value to the brand’s over-all representation in the segment.”

On the appointment of the new PR team, Mr. Amit Purohit, Founder, Fantasy Akhada, said; “It is with great enthusiasm that we announce our partnership with Media Mantra, a company with market-leading practices in the gaming segment. We are in an exciting phase of growth currently and have recently partnered with the cricket stalwart – Harsha Bhogle, who is an investor, mentor and brand ambassador of Fantasy Akhada. At this big juncture in our organization, Media Mantra’s support added an extra edge for the brand’s positioning in the business segment and bolstered my confidence in the company.”

“In this new phase of our journey, we are focusing on brand’s accelerated growth and aim at the expansion of the brand’s horizon in terms of driving sports engagement amongst Indian audiences. Another key focus area where the company aims to invest a lot of time, thought and resources is Customer Engagement and Retention and we believe Media Mantra’s expertise will help us garner higher mileage to achieve our goals” – Amit added.


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