FanCode Partnership With WSC Sports to Innovate the Delivery of Video Content

FanCode is a digital sports platform committed to giving all fans a great personalised experience in content, community and commerce. Founded in 2019 by sports industry veterans, Yannick Colaco and Prasana Krishnan, FanCode offers live streaming, sports fan merchandise (FanCode Shop), fastest interactive live match scores, comprehensive live commentary, fantasy sports data and statistics (Fantasy Research Hub), expert fantasy tips, sports news and much more.

Fancode has introduced WSC Sports AI technology on the platform to power the delivery of video highlights. The partnership with WSC Sports will allow FanCode to grow the speed, scale and personalization of video content for their key sports rights content.

WSC Sports’ technology was first launched across T20 Cricket tournaments earlier in the year and has now expanded to other sports leagues and tournaments in the region. The partnership will allow FanCode to dramatically expand their video storytelling capabilities, with the use of machine learning and automation for live and post live sports content.

FanCode Co-Founder, Yannick Colaco, said: “FanCode aims to provide the best digital experience to Indian sports fans and leveraging technology is a critical component of delivering on our promise. Our partnership with WSC allows us to deliver a superior interactive match viewing experience to our users through customised and near real-time highlights of their favourite games.”

“It is an exciting partnership as FanCode is truly innovating the delivery of sports content to Indian sports fans,” WSC Sports Head of APAC Guy Port said. “We look forward to the opportunity for scale and personalization of highlights in the future.”

WSC Sports’ platform generates personalized sports videos for every digital platform and every sports fan — automatically and in real-time.

Currently being used by leading media rights owners such as NBA, ESPN, NASCAR, MLS, FIBA, Cricket Australia, Bleacher Report, and many others, WSC Sports’ platform utilizes advanced AI and Machine Learning technologies to analyze live sports broadcasts, identify each and every event that occurs in the game, create customized short-form video content and publish to any digital destination. This enables partners to instantly generate and distribute professionally edited personalized clips and videos on a large scale, to engage audiences and maximize video monetization opportunities.

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