Indian fantasy sports platform, My11Circle, would be the title sponsor of Lanka Premier League (LPL) which begins on November 26. The three-week match will function 5 groups — Colombo, Kandy, Galle, Dambulla and Jaffna — and can play 23 matches within the T20 format in Hambantota, ending on December 16.
“We welcome My11Circle on board as title sponsor for the Lanka Premier League 2020. Their willingness to develop into the title sponsor of the league is a superb testomony to the model LPL,” Ravin Wickramaratne, the Sri Lanka Cricket (SLC) Vice-President and LPL Match Director, informed the media.
LPL COO Mr. Sanjay Raina added: “With our affiliation with My11Circle – the primary fantasy sports platform that enables a participant to make a workforce and play straight with legendary cricketers, we can take the league to tens of millions of followers each on and off the platform. We’re delighted to welcome My11Circle as title sponsor of Lanka Premier League.”
Talking about the association, Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7, said, “Our fantasy sports platform, My11Circle is already a popular destination for fantasy cricket in India, commonly referred to as the platform where you ‘Play with Champions’. As part of Games24x7’s continuous efforts to extend awesome game playing experiences to more cricket enthusiasts, we are delighted to partner with Lanka Premier League (LPL). We firmly believe that My11Circle LPL has the potential to become one of the world’s greatest sports properties. Our primary objective is to reach out to more cricket fans across regions and borders and communicate our unique ‘Play with Champions’ proposition to them through this partnership.”