Delhi’s lone football club, Sudeva Delhi FC has managed to rope in some big brands before its debut in the upcoming season of Hero I-League. The league is scheduled to kick off on 9th January in the presence of secure bio-bubbles and other Covid-19 protocols. The newcomers from Delhi will be facing Mohammedan Sporting Club in the inaugural match of the season which will also mark the beginning of live sporting events this year in the country.
‘Puma’- one of the largest sports apparel manufacturers in the world is the biggest name that has joined hands with the Delhi FC. Puma will be the Official Kit Sponsor for the Delhi based club. ‘Pass Pass Pulse’ from the house of Noida based DS Group, the candy producer which is a household name in the country is another established name to tie up with Delhi FC as Support Sponsor.
‘Le Marche’, the retail food store chain which was acquired by DS group in 2017 and ‘Fire 1On1’, a one-stop destination brand for complete fire safety products will be supporting the journey of Delhi FC in the upcoming season as Associate Sponsors while ‘Stark Nutrition’ will be the Nutrition Partner. Apart from these companies, ‘Liquid Life’, makers of the premium bottled natural mineral water having presence across North India will also feature as sponsors of the young Delhi side.
Sudeva instituted in 2014, was started by two young entrepreneurs, Anuj Gupta, a solicitor and Vijay Hakari, an environmentalist, to raise the standards of football training in the country. The club was recently rebranded as Sudeva Delhi FC. The new name and logo were launched last year in November in the presence of Deputy Chief Minister of Delhi, Shri Manish Sisodia. The club also has a majority stake in Spanish third division club Olimpic de Xativa. Sudeva has opted for an all-Indian squad in their first season. The head coach of Delhi FC Chencho Dorji is the first Bhutanese coach to be at any club in the history of the I-League. Sudeva Delhi FC will look to start their season on a winning note when they clash with Mohammedan SC at Salt Lake Stadium and aim to register their name with a bang in the I-League
By Ashish Gupta