Indian Super League Ropes in Lenskart

One of the largest growing Eyewear Brand, Lenskart has been roped in as one of the latest official partners of Indian Super League. A rapidly growing business to over lakhs of customers has seen a revolutionized Indian eyewear industry. Lenskart and Indian football have both seen a humble start to a strong hold in their respective areas of work. Lenskart has always gone the extra mile by not only supporting development of the sports industry whenever required but has also ensured that their innovation level is up to the mark to match the requirements of a sportsperson on the fields irrespective of the sports. This association with Indian Super League will not only help in continuing Lenskart’s its commitment in supporting sports activities in India, it would also be a great platform for display of Lenskart’s sports collection which will not only help the players on and off the field but will also attract the sports’ followers in the long run.

Despite starting out as an online company, the company now has 600+ retail stores and is looking to add more, to complement its ecommerce business.

Japanese multinational conglomerate SoftBank invested $275 million in the startup from its second ‘Vision Fund’, last December. The investment marked the Masayoshi Son-led group’s first investment in India from ‘Vision Fund- II’. The transaction which took place after months of negotiations, included a few of the startup’s early investors trimming their stake. SoftBank made a primary infusion of  $231 million along with a secondary transaction of $40-$45 million to buy out part-stakes from three of the startup’s existing investors — TPG Group, PremjiI nvest and International Finance Corp. Lenskart has raised around $ 459.6M million till date

This association has been taken up well by all the stakeholders involved in the organization of Indian Super League. Established with a mission to present international quality domestic football in India and to provide an entertaining sports atmosphere, Indian Super League has never failed to engage millions of fans towards the show of pure talent of Indian grounds. What started as a vision to establish India as a global football power and promote the qualification of Indian National Team for the 2026 FIFA World Cup, the league has turned to be India’s unrivalled football championship since 2014. Indian Super League is promoted as well as supported by giants like Reliance, Star India and All India Football Federation along with various industrialist and celebrities.

By Ishaan Michael


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