The Smurfs and Athletes Today announced a new Licensing partnership for India

Athletes Today will contribute to expand their popularity and  bring joy to the fans in India.  Peyo’s beloved characters are set to make a high-profile TV comeback in a brand-new dynamic 3D  version. Built on pure Smurf DNA, the new series for girls and boys is taking the charm and wacky  comedy of the original to even greater heights, fitting in perfectly with today’s faster-paced world, an explosive package full of adventure and humour for the whole family to enjoy

The Smurfs New TV series will be broadcasted in India on Nickelodeon and on Free-to-Air Channels.

The Smurfs Team :  “It was important for The Smurfs to have an agent in India and we’re thrilled to have Athletes Today

on board to maximize the value of The Smurfs brand across a broad range of consumer products that  embody the colourful world of The Smurfs.” says Véronique Culliford, President & Founder of IMPS /  LAFIG and daughter of Peyo. “This partnership will ensure the introduction of an innovative program  of The Smurfs branded products in India.” 

Athletes Today:  “We are truly honored and excited to be representing The Smurfs in India. With the release of new TV  series in 2021 we are looking at onboarding licensees across categories such as apparel, back to  school, novelty items, etc. “ says Smita Mishra, Managing Director, ATSM.

IMPS (International Merchandising Promotions & Services) & Lafig 

IMPS/Lafig , is the official licensors of the little blue-skinned characters The Smurfs. Over the years,  IMPS/Lafig (since 1984) have worked in close collaboration with their agents worldwide to develop  successful licensed merchandising programs, retail- and co-branded promotions, publishing  activities, broadcasting deals, theme parks, live shows, video games, online games, Smurf music …  that have secured the everlasting success of the Smurfs. 

IMPS/Lafig is run by Véronique Culliford, the daughter of Pierre Culliford, the creator of the Smurfs,  who is better known under his pseudonym Peyo.


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