TCM Sports Management Pvt. Ltd. (TCM), a sports marketing and management company have partnered with Jharkhand Cricket Association (JCA) as their commercial partners for the inaugural Jharkhand’s Women’s T20 Trophy 2021 taking place at JSCA International Stadium Complex, Ranchi. The T20 tournament will be streaming live on FanCode app from 14 February 2021 to 25 February 2021. It is one of the first Domestic Women’s state T20 tournaments in Jharkhand, and the objective is to develop women’s cricket. The teams in the tournament include Ranchi Roses, Bokaro Blossoms, Dhanbad Daffodils, Dumka Daisies and Jamshedpur Jasmines.
It is not the first time TCM has partnered with a state cricket association and became a part of Women’s T20 league. In January 2021, TCM and Odisha Cricket Association launched the inaugural Odisha Women’s T20 League.
Founded in 1993 by Lokesh Sharma, a sports journalist and an entrepreneur, Twenty First Century Media Pvt. Ltd. have been working with cricket for two decades. The sports marketing and management firm has handled the sponsorship of more than 1000 international cricket matches including Cricket World Cups, Asia Cups, Indian Premier League (IPL) and international matches in West Indies, New Zealand, South Africa, Australia, UAE, India and England. Furthermore, it has on-ground partnerships with cricket boards of South Africa, Bangladesh, England and Australia. TCM has been involved in other sports as well, for instance, Golf, Badminton, Football, Hockey and Kabaddi.
By Mohit Edupuganti