HELL ENERGY, the 100% Hungarian owned brand, is one of the world’s most dynamically evolving FMCG brand since 2006. HELL ENERGY’s success is primarily due to excellent quality and the brand’s reasonable prices across the globe. The company’s mission is to set tthe trends and produce functional beverages that, apart from the usual energy drink ingredients, contain something extra.
HELL ENERGY India, in its effort to create awareness in the Indian markets, chalked out a strategy around local grassroots cricket in Maharashtra.
“In India cricket is a tested formula for various brands across different categories, so the decision was quite simple for us to plan out an activity around grassroots cricket. While brainstorming with the CricketGraph team, we came up with the concept of “HELL of a Cricketer”, “HELL of a team” which resonated well with our brand values”, quoted Unnikannan Gangadharan,India Head for Hell Energy.
This concept will essentially acknowledge & appreciate the efforts of local cricketers and cricket teams, by providing them HELL ENERGY cans & few other goodies.
“We at cricketgraph have always strived and continue to strive to change the face of the local cricket ecosystem. HELL ENERGY through this initiative will inspire and motivate hordes of local cricketers, so we too are quite thrilled with this partnership”, quoted Amol Sonavane, one of the co-founders of CricketGraph.com.
Hell ENERGY’S slogan is “Gives you power likeHELL” and through this initiative, local cricketers will be celebrated across Mumbai & Maharashtra