Unacademy ropes in Sachin Tendulkar as their brand ambassador

23 February 2021 will be a memorable day for the Unacademy because it is the day the online learning platform announced the strategic partnership they have signed with the cricket legend – Sachin Tendulkar, making him their brand ambassador. Providing holistic learning to Unacademy learners is the vision of this partnership. According to the partnership, the legend will coach and mentor the Unacademy learners by way of live interactive classes which can be accessed free of cost by everyone. Furthermore, Unacademy in the next few months Unacademy will reveal a deeper content-led integration with Sachin Tendulkar, which they are developing.

Gaurav Munjal, Co-Founder and CEO of Unacademy Group said, “Our focus at Unacademy has always been to democratize education and create holistic learning solutions that go beyond traditional forms of education. Sachin’s life and journey are a beacon to the values of resilience and determination in the face of insurmountable odds. With this partnership, we are creating an unmatched learning experience by having Sachin share his life lessons with our learners and coach them. We are working on developing a deeper content-led partnership, the contours of which will be revealed in the coming months.”

Sachin Tendulkar, Former Indian Cricketer, Mentor and Change-maker said, “I have always believed in the power of sports as a medium that not only unifies people but also gives

invaluable lessons which can help individuals in any walk of life. It has always been my endeavour to share my learnings of the game with young girls and boys and inspire them to be the best version of themselves. As a learning platform, Unacademy has always bridged geographical boundaries by making learning accessible from any part of India. When my vision matched with Unacademy’s mission to democratise education, we decided to come together to create a unique learning experience.”

Founded in 2015 by Gaurav Munjal, Roman Saini and Hemesh Singh and Headquartered in Bengaluru, Karnataka, Unacademy is backed by investors, including Tiger Global, SoftBank Vision Fund 2, Dragoneer Investment Group, General Atlantic, SAIF Partners, Facebook, Nexus Venture Partners, Sequoia India, Steadview Capital, and Blume Ventures. Their vision is to partner with the brightest minds and democratise education for everyone looking to learn. The online education company has over 40 million learners and it reaches out to students across 5000 cities in India.Sachin Tendulkar started his Test career in 1989 against Pakistan when he was 16 years old. In his 24 years long career, he has scored 100 centuries, the 100th century coming against West Indies at Wankhede Stadium in Mumbai and that was his last Test Match. He has been the recipient of numerous awards, including Bharat Ratna, Padma Shri, Arjuna Award, ICC’s Sir Garfield Sobers Award, Membership of the Order of Australia and many more.

By Mohit Edupuganti

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