online fantasy gaming sports platform PlayerzPot has unveiled its extensive rebranding just in time for the 2021 IPL. The platform’s rebranding is an effort to accelerate the company’s growth and renew its corporate vision. The exhaustive efforts include the company’s corporate logo, tagline, and consumer promotions – all aligned to its intended TG’s hopes and dreams.
The new avatar is very slick, youthful, and vibrant. It mirrors the brand’s purpose of building a delightful level-playing field for aspiring and skilled gamers across the country. Its unveiling during the IPL season is sure to amplify the already high-octane enthusiasm of avid cricket fans and fantasy gamers alike.
Talking about the rebranding initiative, Co-Founder and Director Mitesh Gangar says, “It’s a major milestone for the company as the fantasy sports gaming market is accelerating and there is a unique opportunity for the PlayerzPot brand to become synonymous with the excitement around IPL 2021. The platform has blossomed into a fresh, peppy, young brand while retaining all the factors that made us a trustworthy and much-loved app in the first place. The future seems even more exciting to us now, something which is echoed in our new brand colors, tagline and theme song.”
Sunil Yadav, CEO, says, “Our business has grown and evolved colossally in a short span of time, and we feel it’s time to make an impactful impression on our target audience. We have revisited our logo, tagline, and other important elements for these to reflect who we are today and to symbolize our future. We always strive to deliver the best experience possible and ensure that new games, features, and offers are constantly being added to appeal to a larger audience and have something for everyone.”
Suraj Talaulikar, Creative Director at Interactive Avenues says, “The idea of the logo came from the common unpredictable spin action found in every game, whether ball or dice. And the fact that it takes skill to play that spin and come out on top. The new visual identity is cool, young, and exciting – something that definitely stands out and puts the platform at an edge above the rest while appealing to our target audience.”
An inclusive fantasy sports platform, the company is always thinking ahead for its user’s skill sets or preferences and so new games are always in the pipeline making PlayerzPot a dynamic gaming culture and a fantasy sports gaming platform to be on, this IPL 2021.