World1 Sports announces its partnership with Fanprime, a breakthrough loyalty solution designed toreward fans for their engagement. Through this association, World1 Sports aims to connect IndianSports, Esports and Entertainment organisations with their fans.With Fanprime, fans in India will now be able to open their loyalty fan wallet of their favorite teamor artist, and automatically earn tokens for all their fan activities on social media, streamingplatforms or within the e-shop. Tokens will give them access to status, fan rankings, and manyexclusive contents, offers and experiences.For Sports, Esports & Entertainment organizations, Fanprime is a unique platform to identify theirbest fans, increase their direct-to-fan communication and boost their sponsorship andmerchandising revenues.
Speaking about the association, Vikram Rajkumar, Chief Operating Officer of World1 Sportsexpressed, “We are happy to have partnered with Fanprime. India is known for its tremendous fansupport across all sports, both offline & online. We believe Fanprime is going to be the perfectsolution for all Sports, Esports and Entertainment organisations to gratify their fans to the extentthat their fans support them. With Fanprime’s entry into India, we believe that it is an exciting timefor entities in the S&E industry to engage into the direct-to-fan revolution.”
Julien Raoust, Co-founder of Fanprime explained, "Our ambition is to help Sports & Entertainmentorganizations all around the world to better acquire, retain, entertain, and monetize their hugedigital communities. The Indian Sports & Entertainment industry is one of the greatest and mostbooming in the world and we are thrilled to partner with the best specialists at World1 Sports todevelop Fanprime in India."