Sportskeeda introduced an exclusive video IP called Sar Utha Ke Jiyo Moments Powered by HDFC Life. A weekly video series, Sar Utha Ke Jiyo Moments
Vishal Subharwal, Executive Vice President & Head of E-commerce & Digital Marketing from HDFC Life said,”One can draw numerous parallels between the age old game of cricket and securing your future with the right life insurance.Everything from planning and making the right choices with a long term view, starting early and adapting as per the needs of the stages you’re in, to being prepared for uncertainties and having contingency plans, the two mirror a lot of these principles and HDFC Life’s alliance with Sportskeeda intends to convey this message to the audience”.
Speaking on this, Sportskeeda’s Business Head, India, Kanav Sud said, “We had previously worked with HDFC Life during both the 2019 and 2020 IPL seasons and it is an absolute pleasure to serve them again. We are excited to see how our new offerings help HDFC Life in reaching out and engaging their target audience and hoping to make this endeavor a grand success once more”.