Founded by Nikhil Gandhi, Fangreets.com is a white-Label Platform empowering consumer brands and services with their gaming platform. It is a B2B2C product of Amazent Experiences Pvt. Ltd focused on consistent empowerment & evolution of sports franchises and adding up more value to the existing revenue stream of sports franchise and sports personalities. It is tech -partnered by Favcy Venture Builders.
Fangreets.com is an exciting and fun-filled fan engagement platform, which gives an opportunity to the sports teams and other organisations to monetise the unsold inventory through paid fan engagement and gratifying fans with tangible and intangible rewards. Its partners are Northern Warriors and Micromax.
At the present, Fangreets.com has a strong position in the T10 league, electronic brands, fashion labels and agencies market through its Business Builders Group. The team comprises of Karanbir Singh Wadhwa and Nikhil Relan. Karanbir Singh Wadhwa is a banker turned transporter (family business) and at present, he is the Chief Operating Officer, Nikhil Relan is practising CA and is responsible for strengthening the shores with financial working models.
The purpose of founding Fangreets is to tackle a flaw, which is the underutilization of unsold inventory of sports teams and sponsored brands Also It act as a New Media Engine for solo-preneurs, marketing agencies and Brands. The inventory is an aspiration value for a sports fan. The sports team, sports organizations and consumer Brands can monetise the unsold inventory by having their own white-label gaming platform, which has paid skill-based games, providing them with some extra revenue. This results in giving a unique identity to the brand as well as an increase in fan engagement and fan retention.
Commenting on the journey so far, Nikhil Gandhi, Founder and CEO of Fangreets said, “The journey so far has been a fruitful one, and we believe it is about to get even better once we successfully tap into this vast potential that lies within the Sports Marketing and Fan Engagement Industry.”
By Mohit Edupuganti