GameOn Partners with MX Player to Introduce Cricket Prediction Games

GameOn Entertainment Technologies Inc. today is pleased to announced an exclusive partnership with India’s entertainment super app, MX Player, that will introduce cricket prediction games for mobile.

The free-to-play game will be available to MX Player’s large and diverse user base for domestic and international cricket events, tournaments and leagues.

“At GameOn, we power the best content in the world with the most innovative predictive gaming technologies in the world,” said Matt Bailey, GameOn CEO. “Behind soccer, cricket is the second-most popular sport in the world and MX Player is watched by more than 280 million viewers globally. To exclusively power MX Player’s free-to-play prediction games is a huge opportunity to further engage an already passionate fan base that is yearning for cricket and connectivity during this time.”

Viewership during the opening week of last season’s IPL in October was 269 million viewers (up 15%) for seven matches across 21 channels, according to India’s Broadcast Audience Research Council.

“At MX Player, we believe in bringing our consumers engaging offerings across multiple avenues and we’re delighted to partner with GameOn for this cricket prediction game that fuels the passion for the sport in the country,” said Nakul Kapur, Head of International Business and Games at MX Player. “Connecting millions of avid fans through their shared love for cricket, this game will keep you on the edge of your seat with its prediction model.”

MX Player is an entertainment super app that integrates all forms of entertainment on one platform-including video playback, streaming video and gaming (in select markets). It hosts a wide library of premium content across 10 languages, including a critically acclaimed slate of MX Originals/Exclusives, movies, web series and TV shows.

From the stable of Times Internet, the digital venture of Times of India, India’s largest media and entertainment group, MX Player has now spread its footprints across 12 markets including United Arab Emirates, United States, Canada, United Kingdom, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Sri Lanka, Maldives and Bhutan.

“This is a major opportunity for GameOn, not only as a strong revenue-driver, but from an awareness standpoint that we are driving engagement, connectivity and gamification for partners and content providers across the globe,” Bailey said.

GameOn has a dynamic and experienced management team led by its CEO, Matt Bailey (Brooklyn Nets, Barclays Center) and board members J Moses (Take-Two Interactive), Shafin Tejani (Victory Square Technologies), Liz Schimel (Apple News) and Carey Dillen (YYoga).

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