Zupee appoints Gaurav Mehta as Chief Marketing Officer

Zupee, today announced the appointment of Gaurav Mehta as the Chief Marketing Officer. In his new role, Gaurav will be responsible for leading the marketing activities to ensure maximum penetration in all parts of the country. At Zupee, he will also be responsible for establishing strong marketing fundamentals and mentoring a growing marketing team, while actively pursuing strong liaison with like-minded marketing partners across industries enabling faster and accelerated growth.

Gaurav brings over 19 years of experience, having led the marketing verticals of major companies including Yahoo India, OLX and GirnarSoft. An analytics and research-driven marketer

Speaking on his appointment, Gaurav Mehta, Chief Marketing Officer, Zupee said, “I am excited to join Zupee as the organisation and the online gaming sector are both going through a phase of rapid growth. It feels exciting to be a part of a young, dynamic and ambitious team which is open to experimentation and learning. Being in a tech-led innovations sector where we get to be the trendsetters and pioneers is inspiring. Dilsher’s vision is fantastic and I will be working with the team to work towards the fulfilment of that vision andtake the best of what Zupee has to offer to every part of the country. It’s the best time for a marketing professional to build scalable partnerships, use data-driven insights to reach newer audiences, and accelerate growth.”

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