Krafton has partnered with Saatchi & Saatchi Propagate to launch BATTLEGROUNDS MOBILE INDIA and has conceptualized and produced two TVCs – a launch film on #IndiaKaGame and another one on the core theme of ‘dosti’ or friendships made in the game. The launch film is a montage film highlighting the various ways in which Indians have made the game their own through their rituals, quirks, and typical Indian ways of living, relationships, and bonding.
Sharing his views on the launch, Charles Victor, COO – Saatchi & Saatchi Propagate said: “Who wouldn’t be excited with the opportunity to partner Krafton? Firstly, because we were going to launch India’s most eagerly awaited mobile game. Secondly, it was a chance to build on gaming’s new narrative, that it is as much of social activity as it is a game. People forge friendships, take these bonds to the offline world and some even meet their partners and spouses while gaming. It was the opportunity to be able to write real stories that eventually resulted in this film.”
Highlighting the thought process behind the campaign, Chetan Kapoor, Sr. Creative Director, Saatchi & Saatchi Propagate said: “We set ourselves the task to create memorable films that bring alive the diversity, inclusivity, unique traits and idiosyncrasies of the players that truly make BATTLEGROUNDS MOBILE INDIA a game like no other. While producing films of this scale was a challenge in these times, we believe we’ve managed to create ad films that will be liked as much as the game is loved. Here’s to some chicken dinners coming up!”