Proem Sports, a sports software-technology company, today announced that it has received a grant from Sport Singapore (SportSG), a statutory board under the Ministry of Culture, Community, and Youth of the Government of Singapore. SportSG is the lead agency tasked with inspiring the Singaporean spirit to transform Singapore through sport.
This will mark a significant step in the Government’s journey to identify and promote innovative technology-based start-ups. With this innovation grant, Proem Sports will accelerate the research and development of its state-of-the-art Customer Data Platform, Organon, which helps organisations capture and manage data, discover fan insights, and rewire their decisions to improve business performance.
Speaking on the occasion, Chiraag Paul, Co-Founder & CEO of Proem Sports, said, “We are proud to be recognised by SportSG as a new-age innovator that is transforming the sports industry through off-field analytics. The innovation grant will help us further scale our Customer Data Platform, Organon, to help sports organisations provide more personalised content and drive better fan engagement.
“With Vision 2030, Singapore’s sports master plan, we are happy to see the Government leverage technology to empower Singaporeans to live better through sport. We are extremely proud to be hand-picked from a large list of organisations due to our innovative software and data-driven approach,” said Pareekshith Shetty, Co-Founder & CTO of Proem Sports.
Proem Sports has been working to improve the understanding of sports fans through data mining, segmentation, and personalisation. The company aims to revolutionise the sport, entertainment, and live event industries by helping them better understand their fans. Recently the company partnered with FC Goa to deliver data-driven fan engagement across channels and help them grow their fanbase.