Yadav will be seen endorsing the brand’s Max Pro Smartwatches including the newly launched Max Pro X1 watch. With this association, Maxima aims to strengthen its customer base and banking on the ongoing Indian Premier League (IPL) to boost sales on its newly launched watch.
Commenting on the association, a spokesperson of Maxima Watches in a statement said, “Maxima is delighted to introduce our association with Surya Kumar Yadav (SKY) – as our brand ambassador. SKY, a world class sportsman and one of the rising stars of Indian cricket is known for his reliability and unbeatable performances. We are proud to have this exemplary cricketer as our brand ambassador and we are confident that this association will enable us to reach out to millions and serve the expectations of our target audience.”
Surya Kumar Yadav added, “Maxima is an iconic brand, which has been redefining the watch industry for the last twenty-six years. The massive customer acceptance of Maxima products has been a testimony of its success and it will be an honour for me to represent such a brand.”