Dream11 partners with Sportskeeda to launch new ‘Dream Big’ stories

Dream11, the world’s largest fantasy platform has tied up with Sportskeeda to produce eight long format videos highlighting eight unsung heroes that have made major contributions to the field of cricket and have also benefited several people in the process. This series is an extension of the brand’s Dream Big proposition that was launched in 2021, and aims to motivate viewers to believe in their dreams, work hard and never give up in the face of adversity.

Speaking on the collaboration, Vikrant Mudaliar, Chief Marketing Officer, Dream11 said, “As a brand that is synonymous with sports, we take every opportunity to celebrate those who contribute to the game both on and off the field. Apart from the individuals featured in this series, there are so many others who are critical to the smooth running of cricket across the country. It is only right that they are recognized for their work towards shaping sports in India as it is today. We are happy to partner with Sportskeeda to bring these unique stories from the world of cricket to the fore.”

Highlighting more on this tie up, Kanav Sud, Business Head, Sportskeeda said, “The Dream Big series by Dream11 is a wonderful campaign that brings out the untold stories of 8 unsung heroes who have made a major difference in cricket. However, there are countless others who have added to the glory of the game and we look forward to bringing out more and more impactful stories through our platform. Sportskeeda as a brand has captivated and amassed users and views through quality IPs and campaigns in the past. We now want more brands to be able to leverage the audience we have. We will undertake projects that inspire us and our fans and bring out stories that motivate and drive more people to appreciate and indulge in any form of sports.”

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