BCCI today appointed TCM Platform as the agency who will conceptualize and execute the Tata IPL 2022 Closing Ceremony at the Narendra Modi Stadium, Ahmedabad on 29th May. A large sporting ceremony of scale makes a comeback after a gap of four years.
“It is indeed an honour and a privilege to be given this mandate in this very special year. Cricket is deeply embedded in the fabric of our nation and creatively we bring the celebration of 75 years of India’s independence and the history of our cricketing achievements together. This is also the year that two new teams have joined the league – truly representative of the diversity of the nation with a singular passion for cricket” said Chanda Singh, Director – TCM Platform
AR Rahman, Ranveer Singh, a host of renowned singers and over 500 supporting dancers and cast will be a part of the magnum opus ceremony. The mega event will be amongst the biggest live sporting ceremonies post the past few pandemic years. The entire field of play will be used for the ceremony and it will be broadcast from 6.30 pm on the 29th of May.
The 30 minute ceremony is conceptualized to have several high points – with power packed performances, Truly Innovative broadcast AR technology and a LIVE world record event. “We have mapped every second of our thirty minutes event to entertain, enthral, delight and pay tribute to the country, to the game that we are so passionate about and to the legends that define its history.” Said Ria Agnihotri, Project lead of the Ceremony.
India’s mega star, Ranveer Singh will be the headliner of a high impact performance that captures the flavour of the 10 playing teams and the cities that make up the league. The sequence will be choreographed by India’s leading choreographer Shiamak Davar and 300 folk dancers from across India will join his dance troupe to give a montage of the rich texture of our nation.
Oscar winner, music maestro and global icon, AR Rahman will pay tribute to 75 years of legends and cricketing history. “For the first time we will use broadcast Augmented Reality to bring alive the different eras of cricket. Along with AR Rahman, this will be a befitting homage to the 15 years of IPL and to game that has given us so much” – said Arati Singh, Content Director of the Ceremony.
BCCI had invited India’s largest event and entertainment companies and the mandate was awarded after a multi-level screening and selection process by an expert committee. “TCM Platform won the mandate with a strong concept, backed by superb talent choices and a reputation for perfection in execution. We thank The BCCI for this opportunity and we hope to make this a benchmark event in this very special year for our nation”- Says Lokesh Sharma, MD – TCM Platform.
TCM Platform is a joint venture between Twenty First Century Media, XP&D and the Zoo Media Network. The new age company champions the narrative of offline sportainment and online digital engagement.