Capgemini sponsors Rugby 7s in India

Capgemini today announced its partnership with the Indian Rugby  Football Union (IRFU) in support of India’s Rugby 7s teams. Capgemini is already an official worldwide  partner of World Rugby and a major supporter of the game on a global level. The announcement marks yet  another step in Capgemini’s rugby story and its commitment towards promoting the agenda of diversity and  inclusion through sports. It is however a first for Capgemini in India. Through this initiative Capgemini will  play an active role in supporting IRFU’s objective to promote and grow the sport in India. 

Commenting on the partnership, Ashwin Yardi, CEO of Capgemini in India said, “At Capgemini the  principles of diversity and inclusion are a source of creativity, innovation, and inspiration for us. To further  strengthen our commitment, we are delighted to partner with IRFU on Rugby 7s as this marks a new chapter  in our association with Rugby and our first entry into sports in India. At Capgemini we are a people business, 

and this association reflects our core brand values of team spirit and fun, coupled with our commitment to  creating inclusive workplaces.”  

Rahul Bose, President, Rugby India said, “The story of the growth of Rugby as a sport in India is a story  of diversity and inclusion. Today our women’s program is as strong as our men’s, our outreach to tribal  youth in different parts of the country is as deep as in non-tribal areas. Our commitment to spreading the  sport amongst underprivileged populations is as sharp as it is to those who live in more fortunate  circumstances. Therefore, to partner with Capgemini who uphold the principles of diversity and inclusion,  was a natural decision. Their values mirror ours. And it is with their belief and support that Rugby India  pledges to a greater commitment to these values on our path to excellence and garnering laurels for the  country.” 

Sarika Naik, Chief Marketing Officer and Chairperson of Diversity at Capgemini in India added,  “Sports bring people together through shared experiences and drive exceptional engagement particularly  with the younger audiences. Most athletes in India come from tier 2 and tier 3 cities. Through this  collaboration, we aim to give this sport a fillip and make it more mainstream. Our goal is to motivate more  people to play the game and thus provide a path ahead to Get the Future They Want. Rugby India’s ‘Get  into Rugby’ program is aimed to make the sport accessible to children of all genders and backgrounds. It is  perfectly aligned with our core values and the principles of diversity and inclusion that are at the heart of Capgemini.” 

Capgemini has a historic connection with rugby and a deep heritage in rugby sponsorship. Its association  with the game began with the Group’s late founder, Serge Kampf, a lifelong rugby fan and player.

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