Mera Hoardings is the first programmatic online marketplace for outdoor advertising in India. The company was founded on 2015 with focus on Simplifying The Planning, Booking And Execution for Outdoor Advertising and Boosting Its Efficiency And Connectivity.
The company’s marketplace specializes in Out-of-home (OOH) advertising connecting Supply-Side (SSP) and Demand-side (DSPs) platforms, with real-time databases that help you discover excellent billboard locations, availability, and cost in just a few clicks. Mera Hoardings introduced world’s first marketplace mobile app accessing every hoardings throughout all states, metropolitan, and key regional territories.
Mera Hoardings were the official outdoor partners of Indian Olympic Association during Tokyo Olympics. Recently, Mera Hoardings signed a deal with Legends League Cricket 2022 as their official outdoor partner for the ongoing season.
“I am into the outdoor advertising industry since 2008, I started Mera Hoardings in 2015, and we stepped into the sports industry in 2016 with the Pro Kabaddi outdoor campaign, immediately we got India vs Bangladesh International cricket outdoor campaign these two campaigns led us to the path into the sports industry. From our timeline, we truly state that we are the only official outdoor media partners to sports leagues handling the Premier Badminton League, Prokabaddi, ProVolleyball League, Poker league, Road safety world series, and many more for pan India campaigns over the last 6 years. I am very happy to be in this industry, we forgot where we started when we started, and with every campaign taking us to next level, we reached someplace and we have to reach and better place in the outdoor advertising industry. Especially we want to reach more countries and we aim to do big campaigns like Cricket world cup like that outdoor campaign has to execute more than 10 courtiers that’s my next level thought process,” Mr. Saikrishna Gajavelly, Founder and Chairman at Mera Hoardings said when asked about how it feels working in this industry.
“Legends cricket leagues are a great concept and it’s a great opportunity provided to retired cricketers across the world. Last year we approached them, but due to Covid season 1 being held in Oman (UAE) this season LLCT20 has been planned in India. Legends Cricket league team has been very welcoming and supportive to us, so the entire onboarding process was a very smooth journey. Mera Hoardings is the only outdoor advertising company that plans the Pan India campaign for every cricket exploration with a strong sports industry portfolio and experience working with similar sports like RSWS Legends. Hence, it was a win-win and we both were equally excited to bring on board an outstanding sports media plan which helped us crack this deal. More specifically, the Leagues outdoor campaign will work to increase participation, crowd-pulling, engagement, and revenue via ticketing,” Mr. Saikrishna Gajavelly on the recent partnership with Legends Cricket League.
“This season LLCT20 matches planned are from September 16th to October 5th, this is the most crucial time for the outdoor advertising market due to Duga puja, Navaratri, and Dussura festivals, all the top brands have occupied big formats and major spaces across cities. Nevertheless, we were on-boarded a week after the league meticulously finished the media plan, creative, installation, and execution within 3 days. Our campaign covered all metro cities like Delhi, Mumbai, Hyderabad, Bangalore and Chennai and also covered matches venues places like kolkta, Lucknow, Cuttuck, Rajkot and Jodhapur,” he added.
BY Sharbel
