Amul has penned a partnership with Portuguese national football team ahead of the 2022 FIFA World Cup. Amul has signed the papers to be the official regional partners of Portugal with Federação Portuguesa de Futebol (FPF).
This deal enables Amul to use the pictures of Portuguese players in their products. Amul will serve as the regional sponsor for India of the Portugal National team to the end of 2023 under the terms of a sponsorship agreement signed with FPF. Amul is now the first regional sponsor from India in the FPF’s history.
Last month, Amul signed a similar deal with the Argentine Football Association. With these deals, we will be able to see the pictures of Ronaldo, Messi and other Portuguese and Argentine footballers pictures soon on Amul products.
Jayen Mehta, Chief Operating Officer, Gujarat Cooperative Milk Marketing Federation, which owns the Amul brand, said, “Amul is proud to announce its association with FPF. Football is a global sport and has a huge fan following in India too. Sports and nutrition go hand-in-hand and through this association, we encourage football fans in India to take up physical fitness and nutrition for a healthy lifestyle.”
“We had signed a pact with Argentina earlier, and now we have Portugal. So, Amul has both the top football players Lionel Messi and Cristiano Ronaldo on our consumer packs,” Mehta said during an interview.
Nuno Moura, Chief Marketing Officer, FPF, said, “We are delighted to announce our first-ever brand partnership in India with a leading and reputable brand Amul. Portugal and India have a historical and powerful connection dating back centuries, which allowed for the mutual exchange of knowledge in a diversity of areas, as well as artistic and cultural influences. We are devoted to pursuing this pathway, now through football too, in a country that is very special to us, and which boasts millions of team Portugal fans. Portugal is India´s favorite team, immediately after the home team.”
“Milk is the world’s original energy drink and it’s great to associate with an energetic and world-class team like Portugal, who have some of the best footballers in the world, including Ronaldo, Bruno and Bernardo, and play a passionate game of football thus enthralling the fans. We are looking forward to a great association over the next one year,” said Mehta.
“We hope that our team and players can inspire a new generation of young Indian footballers, fulfilling their potential, promote a healthy lifestyle powered by sports and nutrition, and continue to delight millions of fans in India who, no matter the distance, support us,” said Moura.